Herbalife Fit + Fuel Station @ SXSW 2018
The Herbalife Fit + Fuel Station gave SXSW attendees a respite replete with healthy snacks and shareable moments.
Client: Herbalife
From pitch to execution, I functioned as the creative lead, providing creative solutions to activations, aesthetics and user journey.
Over five days in Austin, the Herbalife Fit + Fuel Station helped keep thousands of attendees charged with protein shakes, shade and charging stations.
Tactical and tactile activations. Cold shakes and Ice Teas. Lounges to kick it in. What else could you want at SXSW?